How to Make Money with Lead Generation

millions formula
May 13
3 min read

How to Make Money with Lead Generation (The No-BS Guide)

You’re here because you want to make money with lead generation—but you’re not sure where to start. Maybe you’ve heard it’s profitable (it is) but don’t know how to turn leads into cash. Or maybe you’re tired of the “guru” fluff and just want a straight answer.

Good. Let’s cut through the noise.

I’ve built businesses on lead gen, and I’ll break it down so you can start fast, avoid mistakes, and get paid. No theory, no hype—just what works.

What Is Lead Generation? (Simple Explanation)

Lead generation is finding people who need a product/service and selling their contact info to businesses that want them.

Example:

A local dentist needs new patients.
You find people searching “best dentist near me” and collect their info.
You sell those leads to the dentist for
20−20-
20−100 each.

That’s it. No fancy tech, no huge upfront costs—just connecting buyers and sellers.

Why Lead Gen is the Best Side Hustle (Or Full-Time Biz)

Here’s why this works:✅ Scalable – Start small, then grow.✅ Recurring income – Businesses always need leads.✅ Low startup cost – No inventory, no employees.✅ Work anywhere – All you need is a laptop.

If you want real money, not just beer money, lead gen is one of the best ways.

How to Make Money with Lead Generation (Step by Step)

Step 1: Pick a Niche (The Right Way)

Not all leads are equal. Profitable niches have:

High demand (businesses are desperate for leads).
High customer value (so they pay more per lead).
Easy to target (you can find these people online).

Best Lead Gen Niches in 2024:

Home services (plumbers, roofers, HVAC)
Legal (personal injury lawyers, DUI attorneys)
Medical (dentists, chiropractors, plastic surgeons)
Real estate (agents, mortgage brokers)
B2B services (SAAS, marketing agencies)

Avoid oversaturated niches (like insurance). Go where businesses need leads but aren’t drowning in competition.

Step 2: Find Buyers (Businesses That Will Pay You)

Before collecting leads, find who’ll buy them. Here’s how:

Cold email/call – “Hey [Business Owner], I generate [niche] leads. If I send you qualified leads, would you pay per lead?”
Local Facebook groups – Join groups where business owners hang out.
Upwork/Fiverr – Offer lead gen as a service.
LinkedIn – Message decision-makers directly.

Pro Tip: Start with small local businesses—they’re easier to sell to than big corporations.

Step 3: Get Leads (Free & Paid Methods)

Now, find people who want the service. Here’s how:

Free Methods:

Facebook Groups – Answer questions like “Anyone know a good roofer?” then DM them.
Craigslist – Post “Looking for a [service]?” and collect responses.
Google My Business – Find people leaving reviews like “Need a good dentist” and reach out.

Paid Methods (Faster Results):

Facebook/Instagram Ads – Target people searching for services.
Google Ads – Run “high-intent” keywords (e.g., “emergency plumber near me”).
Landing Pages – Create a simple page like “[City] + [Service] Quotes” and collect info.

Pro Tip: Use lead magnets (free quotes, discounts) to get more responses.

Step 4: Sell the Leads (How to Get Paid)

Now, turn leads into cash. Here’s how:

Pay-Per-Lead – Charge per lead (e.g., $20 per dentist lead).
Recurring Fee – Charge monthly for a set number of leads.
Commission – Get a % of the sale (common in real estate).

Best Payment Methods:

Upfront payment (avoid getting stiffed).
Stripe/PayPal for smaller deals.
Wire transfer for bigger clients.

Step 5: Scale (Make It Automatic & Bigger)

Once you’re getting leads consistently:

Hire a VA (
3−3-
3−5/hr) to handle outreach.
Automate lead flow with tools like Zapier.
Run more ads (scale what’s working).
Add more clients (same niche, different cities).

This is where real money kicks in.

FAQs (Quick Answers)

1. How much can I make with lead generation?

Beginner:
1,000−1,000-
1,000−5,000/month (part-time).
Advanced:
10,000−10,000-
10,000−50,000+/month (scaled).

2. Do I need a website?

No, but it helps. Start with Facebook pages, Google Forms, or simple landing pages.

3. Is lead generation legal?

Yes, but follow GDPR/CCPA rules (don’t spam).

4. What’s the easiest niche to start?

Home services (roofers, plumbers)—high demand, easy to find leads.

5. How do I find buyers fast?

Cold email, Facebook groups, or use a platform like MillionFormula.com to connect with businesses.

Final Tip: Start Today (Or Stay Broke)

Lead gen isn’t “get rich quick,” but it’s one of the fastest ways to make real money online.

Action steps right now:

Pick a niche.
Find 5 businesses to sell to.
Get 10 leads (free or paid).
Sell them.

Rinse and repeat.

If you want a done-for-you system, check out MillionFormula.com—they streamline the whole process.

Other great resources:

Upwork (for finding clients)
ClickFunnels (for landing pages)
LeadPages (for lead capture)

The money’s there. Go get it. 🚀