How to Make Money with Event Planning

millions formula
May 7
3 min read

How to Make Money with Event Planning: The No-BS Guide

"Can you really make money with event planning?""How do I start with no experience?""What’s the fastest way to land paying clients?"

If you’re asking these questions, you’re in the right place. Event planning is a **

1.1trillionindustry∗∗—andyoudon’tneedafancydegreetograbaslice.I’veseenpeoplegofrom1.1 trillion industry**—and you don’t need a fancy degree to grab a slice. I’ve seen people go from

1.1trillionindustry∗∗—andyoudon’tneedafancydegreetograbaslice.I’veseenpeoplegofrom0 to six figures in months by following the right steps. Here’s how you do it.

Why Event Planning is a Goldmine

The demand for skilled event planners is skyrocketing. From weddings to corporate retreats, people will pay you to handle the chaos. Here’s why this biz works:

High-ticket potential – Clients pay
1,000−1,000-
1,000−50,000+ per event.
Recurring revenue – Happy clients come back or refer others.
Low startup costs – No inventory, just skills and hustle.

How to Start an Event Planning Business (Fast)

1. Pick Your Niche (The Money is in Specialization)

Generalists get lost. Specialists get paid. Choose one of these lucrative niches:

Weddings (Big budgets, emotional buyers)
Corporate events (Companies have deep pockets)
Birthday parties / Social events (High volume, lower price point)
Non-profit fundraisers (Grant money = easy budgets)

Pro Tip: Start with one niche, dominate it, then expand.

2. Build Your Skills (No Degree Needed)

You don’t need a certification—just know more than your client. Learn fast with:

Free courses (Coursera, YouTube)
Books (The Event Planner’s Bible)
Shadowing local planners (Offer free help in exchange for knowledge)

3. Get Your First Clients (Without a Portfolio)

No experience? No problem. Reverse-engineer success:

Offer free/discounted events in exchange for testimonials.
Partner with vendors (Photographers, caterers) for referrals.
Use social proof – Even if you’ve planned one event, flaunt it.

Pro Move: Cold email small businesses with:

"Hey [Name], I help businesses throw unforgettable events that boost sales. Can I plan your next company party for free? (I just need before/after pics for my portfolio.)"

4. Price for Profit (Stop Leaving Money on the Table)

New planners undercharge. Don’t. Here’s how to price:

Flat fee (e.g., $3,000 per wedding)
Percentage of budget (10-20% for corporate events)
Upsells (Day-of coordination, vendor commissions)

Example: Plan a

20Kweddingat1520K wedding at 15% = **

20Kweddingat153,000 in your pocket**.

Scaling Your Event Planning Business

5. Automate & Outsource

You’re not a one-person show. Systemize:

Use project management tools (Trello, Asana).
Hire a virtual assistant for admin work ($5/hr on Upwork).
Create contract templates (LawDepot).

6. Get More Clients (Without Burning Out)

Referral program – Offer $100 for every new client sent your way.
SEO your website – Blog about "best wedding venues in [city]".
Paid ads – Facebook/Instagram ads targeting engaged couples.

FAQs: How to Make Money Event Planning

Q: Do I need a license to be an event planner?

A: Nope. Some states require a biz license, but no special certs.

Q: How much can I make as a beginner?

1,000−1,000-

1,000−5,000/month part-time. Full-time? $10K+/month is doable.

Q: What’s the biggest mistake new planners make?

A: Not niching down. Trying to serve everyone = serving no one.

Q: How do I find vendors?

A: Google "[Your city] + [vendor type]" or network on Facebook Groups.

Final Tip: The Million-Dollar Mindset

Event planning isn’t about loving parties—it’s about solving problems. Clients pay you to:

Save them time
Reduce stress
Make them look good

Master that, and you’ll never run out of clients.

Want More Money-Making Strategies?

If you're serious about scaling fast, check out MillionFormula.com—it’s packed with real-world blueprints to build a profitable business.

Other great resources:

Upwork (Find freelance gigs)
Eventbrite (Promote your events)
Meetup (Network with potential clients)

Bottom line: Event planning is a hidden gem for making money. Start small, think big, and execute relentlessly. Your first $10K month is closer than you think.

Now go book that first client. 🚀

(Keyword: make money event planning)